Introduction

REJECTED! Is this the message you get every time you post a Facebook ad? What does it mean? How can you fix it? Well, there must be a plethora of questions to your frustration and don’t worry because over the next few minutes, we have got you all covered. Let's take a deep dive and understand the reason behind this and what you can do to avoid making the same mistakes and get your ad approved.

PROCESS OF AD REVIEW

Meta has a very elaborate list of content that entails as restricted or prohibited on Facebook. There’s a process to review the ads before publishing them. So before we find out why the ads get rejected, lets look at this process for a behind-the-scenes idea of several intricacies.

The Facebook ads run through the automated review system. Basically this automatic reviewer checks the content of your ad against the various Facebook advertising policies and whether or not it violates any of it. This includes all the components of an ad. It includes the image or video, the text as well as the landing page where the traffic is directed to.

Once the ads clear this reviewer, they automatically get passed on to the delivery system and on the date of your scheduling are shown to your audience. If this doesn’t happen for your ad, you will be able to see the rejection status automatically.

On some rare occasions, when the reviewer is not able to make a decisive call, the ad is sent to the manual review team at Facebook which is pretty basic. And after the manual review, you will be able to know the status of your ad. Irrespective of the process, the outcome remains the same. Your ad can either be accepted or rejected.

IMPORTANT FACTORS FOR AD APPROVAL

One of the most common questions asked by people in this regard is the time taken. How much time does it take to get a Facebook ad approved? Well, the ad approval process takes a maximum of 24 hours. Sometimes the approval comes within minutes of your posting the ad varying to almost several hours. There are various factors that determine approval for ads. Some of them are:

1) YOUR PAST FACEBOOK AD HISTORY

If you have been running Facebook ads successfully for quite sometime and haven’t faced any rejections so far, this usually works in your favour.

2) MONEY SPENT ON FACEBOOK ADS

It is no secret that the amount of money you spend on your Facebook ad determines how fast your ads are likely to be reviewed.

3) USE OF KEYWORDS IN FACEBOOK ADS

Content is the key. It all comes down to the usage of keywords in your ad copy. Certain keywords automatically trigger way more control and raise red flags than others. This is most likely in case of sensitive subjects.

4) PLAGIARISM OF IMAGES

With several tools such as facial recognition and others, Facebook has knack for recognising familiar patters in images. If it has been detected as plagiarised, the ad will be rejected.

5) ANALYSING YOUR WEBSITE DOMAIN

It is a common misconception where we think that Facebook is only looking at our ads. In fact, it monitors the content published on the landing pages. This includes how trusted the domains you are using actually are.

WHY DOES A FACEBOOK AD GET REJECTED

There is an elaborate list of reasons as to why a Facebook ad gets rejected. Many of these reasons are extremely simple to fix but often we don’t know about them

1) PROHIBITED CONTENT

This type of content is never allowed to run on Facebook. This entails:

2) RESTRICTED CONTENT

This type of content is allowed to run on Facebook. However, there are various guidelines and policies that must be complied with for it to run. This entails:

Now, what is important to know is that each of these have different guidelines that must be complied with to make this content accessible on Facebook. If a company is advertising a beer which is an alcoholic beverage then it will only have to target the demographic that is above the legal drinking age.

3) MISLEADING THROUGH ADS

The landing page mentioned in your ad should be consistent and relevant. If your ad aims at getting traffic for an ongoing 50% sale on your website while it doesn’t really have the sale going on, the ad will be rejected. Misleading and manipulating in ads leads to disapproval. Companies should never claim something they cant offer in terms of service and product.

4) TYPOS IN ADS

All the ad links must be cross checked so that none of them redirect people to a page 404 not found. The ad copies need to be proofed so that there is no grammatical error or typo. The ad copies must be precise, accurate and compelling for the viewers.

HOW TO FIX FACEBOOK ADS AFTER REJECTION

Now, the elephant in the room! How do you fix a Facebook ad after it gets rejected? In this scenario, there are really two options. The ads either need to be edited so that they meet the Facebook ad policy requirement or request a review of your ad manually.

Sometimes you might feel that the ad has been rejected due to automation. You can appeal this but only if you are absolutely sure. Requesting a review for your ad does not hurt the reputation of your Facebook account. A review can be requested by going to the account quality page followed by the ad account that you want to review. You can request for a manual review by clicking on the request review button.

Once this request has been submitted, it usually takes 48-36 hours for the Facebook