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Pet Sheet Manufacturer – Success Story

Pet Sheet Manufacturer - Success Story

How We Helped Small Business to Improve Website Visitors?


At Covenant Solutions, we have been delivering smart digital marketing solutions to our valuable clients and meeting their core requirements.

Our core services:
  • Website Designing

  • Website Development

  • Digital Marketing

    • Search Engine Optimization (SEO)

    • Social Media Marketing

    • Paid Advertising

    • App Marketing

    • Content Marketing

    • Email Marketing

In this case study, we are going to show how we have helped small pet sheet manufacturing company with our SEO services to improve the overall online visibility and generate more leads.

This company is manufacturing variety of pet sheet products and they are selling it in India. They were planning to export their products in the USA and Dubai. Hence they were looking for more clients for their business.

The company's SEO goal was to be on the first page of Google if someone searches for “pet sheet manufacturer in India”, so that they will get more business/leads. They know once they rank on the first page on Google they will get more visitors on their site, that means more impressions, more orders — more revenue.

Background (Problems Client Was Facing)

The company’s website had ZERO online footprints. They were not even ranking in Google search, Google local pack in their manufacturing unit area.

When they search with the relevant keyword in Google, their competitors Google listing was showing up Google knowledge panel. Hence, all their potential customers were contacting that competitor for products.

While doing research we notice few problems they had:

  • Almost ZERO online footprints

  • No traffic on the website

  • Not ranking on Google local pack in even their physical location

  • Less orders

The client was also aware of few of these problems and hence they were looking for solutions to overcome these problems.

Proposed Solution/Changes

The company was looking for a solution which can help them to:

  • Improve overall online visibility

  • Improve websites organic traffic(which was almost ZERO)

  • Rank in Google local pack

  • Rank on first page of Google organic result

  • Stop competitors listing to show up in Google knowledge panel for generic keyw

By understanding their business goals and requirements, we suggested implementing SEO techniques.

Our SEO Solution

See how we helped this client to improve the website performance, what activities we did in our SEO process.

A. Keyword Research

We did research and suggested them best 20 keywords that potential customers are typing while searching for their products and asked them to choose 15 keywords they would like us to target on the website.


For this 15 keywords they were not even ranking in top 100th position (i.e on till 10th page of Google).


B. Usability Issues & Web Development Suggestions

The website was not looking good in terms of usability. To get a better result from the SEO campaign, we have suggested them to implement few website design and development related changes.






C. Google My Business Page Setup

The company was not having a “Google My Business” page setup for their business. We have set-up and optimized the “Google My Business” page for the company. This helped in improving the overall online visibility and rank in Google local pack.


D. Page Level On-Page SEO

With the selected keywords, we have optimized the website pages.


E. Existing Content Optimization & New Content Suggestion

As content is the KING in SEO, our major focus is on having a quality content on the website. We have optimized the existing content on the website.

When we did competitor analysis, we came to know that this website is not having enough content for specific product related searches. Hence, we did research and created and SEO optimized content outlines and asked our writers to write content along those outline and suggested keywords.


F. Off Page SEO & Link Building

Backlinks are QUEEN in SEO world. As the website was having negligible online footprints, they had a very less backlinks. To improve the overall online visibility, help business rank well in Google local pack and to generate high quality backlinks for the website, we implemented few off-page SEO techniques.

We improved the local presence and created backlinks from activities like:

  • Local citation building

  • Analyzing competitors backlinks and acquiring the same

  • Participating in forums

  • Submissions on Question & Answer platforms like Quora

  • Content syndication, etc

G. Online Reviews

Online reviews are important and it impacts on the buying decision of the customers. Google review count and score are factored into local search ranking: more reviews and positive ratings helps to improve a business's local ranking.

To improve the local search presence and rank in Google local pack, we have suggested client to get reviews from previous customers on Google listing. This helped us to rank in Google local pack.

Challenges Faced

To be honest, we haven’t faced any challenges in terms of SEO. Our SEO team was pretty clear about how to optimize this website and help client to improve overall online search presence and generate more leads for business.

But, few of the challenges we faced are from the clients end. The challenges like;

  • Website Development Related Changes

    As mentioned above, we have suggested a few changes to the website from SEO point of view. Client was not ready to do additional investment apart from the SEO cost.

  • New Content

    As in SEO content plays an important role. We have suggested adding few content to the website. But they haven’t provided any inputs on content.

Still, by overcoming this challenges our SEO team has managed best to get the best possible result.

SEO Campaign Result

With the help of our SEO efforts, we successfully manage to fulfill the client's goal.

  • The business had Zero online footprints. Now after SEO campaign, the overall organic visibility of the business has improved.

  • For most of the keywords, the business is ranking in Google local 3-pack

  • 70% keywords started ranking on first page of Google organic result

  • Now competitors listing to is not showing up in Google knowledge panel for generic keywords

A. Keyword Ranking Growth

For all the targeted keywords, business was not ranking on till 100th position (i.e on 10th page). After implementing the successful SEO campaign, keyword ranking has improved.

  • 11 of 16 keywords started ranking in top 10 i.e on the first page on Google

  • Out of 16 keywords, 7 keywords started ranking in top 5

Traffic Growth

Organic Traffic Improved

The website had ZERO organic traffic. We have successfully managed to improve the organic traffic.



87% New Visitors

Over the period of 6 months we manage to get 87% new visitors to the website.
This is a great indicator that shows the new prospective customers are now visiting the website.

Traffic from USA

One of the goals of the client is to get traffic from USA audience when they search for terms like “pet sheet manufacturer in India”. We have successfully managed to get that target audience to the clients website.

B. Google My Business Page

We have created the Google listing for this client. Many customers have visited the Google listing to find more information related to the business.

Within one quarter,

  • 1.09K times Google listing appear in Google search

  • 1.41K times Google listing appear in Google Maps

The below image shows how customers are finding this business online.

  • If you see most of the customers are noticing this business while searching for a product/services related keywords.

  • Branded traffic is almost ZERO.

C. Conversions

The website conversions has also improved.

  • The client started getting enquires from their website. Visitors started coming to website and filling the contact forms on the website. See how customers are browsing this website, most of the customers visiting home page are likely to go “Contact Page”.

  • As the business started ranking in Google local pack, most of the customers are contacting from the information available on Google listing.

Appreciation from Client

The client was really happy with our work and the result they got from our SEO services.


We would also be happy to give you references from this company. She (Director of this company) would be able to relate her experience working with us.

That’s it from our end guys :). If you have any questions or need more information, feel free to contact us anytime. You can call us at +91 91671 01919, +91 9172066726 or shoot an email at [email protected]. We’ll get back to you ASAP.

Discover How We Can Boost Your Business

Ready to elevate your strategy? Contact us today to discuss how we can replicate this success for your business!

Discover How We Can Boost Your Business

Ready to elevate your strategy? Contact us today to discuss how we can replicate this success for your business!

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