introduction Cadbury’s 5-Star has excelled in grabbing consumer attention in today’s market by implementing a distinctive marketing strategy focused on embracing “doing nothing.” This strategy defies conventions by honouring moments of relaxation, which resonates well with the contemporary consumer’s preference for ease and pleasure. The campaign utilized several strategic methods to effectively communicate its message: […]

Introduction Did you know that inbound marketing costs 62% less per lead than traditional, outbound marketing? Or did you know that 20-40% of webinar attendees become leads? With so many options, how much should a business invest in digital marketing, and more importantly, where? In the ever-evolving landscape of the digital world, businesses are constantly […]

Introduction In the rapidly evolving digital era, the intersection of Artificial Intelligence (AI) and digital marketing has become a topic of intense discussion and speculation. The question on many professionals’ minds is: Will AI replace digital marketers? This query stems from a noticeable trend where companies are increasingly leaning towards investing in AI tools, potentially […]