The company’s website had ZERO online footprints. They were not even ranking in Google search, Google local pack in their manufacturing unit area.
When they search with the relevant keyword in Google, their competitors Google listing was showing up Google knowledge panel. Hence, all their potential customers were contacting that competitor for products.
While doing research we notice few problems they had:
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Almost ZERO online footprints
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No traffic on the website
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Not ranking on Google local pack in even their physical location
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Less orders
See how we helped this client to improve the website performance, what activities we did in our SEO process.
A. Keyword Research
We did research and suggested them best 20 keywords that potential customers are typing while searching for their products and asked them to choose 15 keywords they would like us to target on the website.
For this 15 keywords they were not even ranking in top 100th position (i.e on till 10th page of Google).
B. Usability Issues & Web Development Suggestions
The website was not looking good in terms of usability. To get a better result from the SEO campaign, we have suggested them to implement few website design and development related changes.
Suggestions
C. Google My Business Page Setup
The company was not having a “Google My Business” page setup for their business. We have set-up and optimized the “Google My Business” page for the company. This helped in improving the overall online visibility and rank in Google local pack.
D. Page Level On-Page SEO
With the selected keywords, we have optimized the website pages.
E. Existing Content Optimization & New Content Suggestion
As content is the KING in SEO, our major focus is on having a quality content on the website. We have optimized the existing content on the website.
When we did competitor analysis, we came to know that this website is not having enough content for specific product related searches. Hence, we did research and created and SEO optimized content outlines and asked our writers to write content along those outline and suggested keywords.
F. Off Page SEO & Link Building
Backlinks are QUEEN in SEO world. As the website was having negligible online footprints, they had a very less backlinks. To improve the overall online visibility, help business rank well in Google local pack and to generate high quality backlinks for the website, we implemented few off-page SEO techniques.
We improved the local presence and created backlinks from activities like:
Traffic Growth
Organic Traffic Improved
The website had ZERO organic traffic. We have successfully managed to improve the organic traffic.
87% New Visitors
Over the period of 6 months we manage to get 87% new visitors to the website.
This is a great indicator that shows the new prospective customers are now visiting the website.
Traffic from USA
One of the goals of the client is to get traffic from USA audience when they search for terms like “pet sheet manufacturer in India”. We have successfully managed to get that target audience to the clients website.
C. Conversions
The website conversions has also improved.
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The client started getting enquires from their website. Visitors started coming to website and filling the contact forms on the website. See how customers are browsing this website, most of the customers visiting home page are likely to go “Contact Page”.
As the business started ranking in Google local pack, most of the customers are contacting from the information available on Google listing.
The client was really happy with our work and the result they got from our SEO services.
We would also be happy to give you references from this company. She (Director of this company) would be able to relate her experience working with us.
That’s it from our end guys :). If you have any questions or need more information, feel free to contact us anytime. You can call us at +91 91671 01919, +91 9172066726 or shoot an email at [email protected]. We’ll get back to you ASAP.
