Performance marketing agency that gets you more pay not just plays
A full-funnel growth with AD360 that helps connect every channel to increased revenue
The problem with most brands is not impressions, it’s conversion. Budgets spent, channels disconnected, reporting that’s focussed on sheer vanity metrics and no answers as to how the spend is tied to revenue.
This is what AD360 aims to fix. Here, we help build an integrated performance marketing service across paid media, social and programmatic with only one goal in mind- considerable and easily measurable business growth.
Having over 9 years of experience and serving over 500 brands, our motto is ‘drive outcomes’ and not just chase clicks.
Understanding performance marketing
Why do most agencies get it wrong?
You pay for quantifiable results, and that’s performance marketing. Instead of simply measuring growth by exposure or impressions, success is measured via qualified leads, conversions and actual revenue.
Increasingly businesses across the world are shifting towards performance marketing. In fact more than 70% of marketers globally have ditched traditional brand advertising and chosen performance-driven campaigns instead. (Statista citation)
However, the problem is that most agencies still operate in quiet silos. For example, creative teams don’t communicate with the paid teams and the reporting across channels lacks clarity. This combination leads to inadequate spend as well as missed growth opportunities.
But here at AD360, we operate a little differently. As an integrated performance marketing company, we make sure that all your channels are connected towards the same bottom line — measurable ROI.
The real difference between performance marketing and brand marketing
Brand marketing is a slow and tedious process where awareness is built over time, and it is almost impossible to measure direct growth. On the other hand, performance marketing focuses on actions that are trackable such as purchases and leads.
While both may have their respective merits and demerits, studies suggest that the best growth for a brand comes from a combination of both marketing strategies. It may lead to as much as 90% increased ROI with time. With AD360, that is what you get — the best of both worlds.
How does our performance marketing framework work?
At AD360, our framework is all about accountability and clarity.
We have a clear system that starts with audit followed by devising strategy and appropriate channel mix to launch followed by optimisation and transparent reporting.
We integrate Google ads, Paid social, programmatic and content.
Moreover, every step of ours is backed by comprehensive marketing performance analytics to make sure that no decision is solely based on guesswork.
B2B Performance marketing
AD360 does more than only generate traffic, creating qualified pipelines
The B2B journeys are a little difficult, as per stats 95% of B2B buyers won’t jump at the first contact to purchase (liked B2B institute)
With AD360, you can build marketing strategies that not just nurture their intent but also track interactions and drive revenue across several touchpoint.
B2B needs a specialist performance marketing agency
B2B requires nurturing conversations and they rarely materialise in a single session which is why you need a specialist performance marketing agency like AD360 that focus on the cost per qualified lead to make sure that marketing actually drives the pipeline growth.
Our B2B Performance marketing services
AD360's B2B Performance Marketing Services
- LinkedIn ads
- Google search
- SEO
- Content marketing
- Marketing automation
Talk to our B2B performance team today
E-commerce and D2C performance marketing
The success of e-commerce depends on your profit margin earned via ads and not just returns. As per a McKinsey study, brands that optimise across channels are likely to see a 30% higher customer retention value.
Make them your loyal customers: From first click to a repeat customer
The D2C brands are facing an increase in CAC along with fierce competition.
At AD360, we build strategies for performance marketing for long term growth, for google shopping for intent. Meta strategies for retargeting and emails for LTV. All of these are measured against your profit margin earned via ads and not just returns.
Performance marketing for D2C brands
As per the Merkle Digital marketing report, shopping ads make for over 60% of the paid search clicks in the retail market.
At AD360, in a bid to maximise ROAS, we optimise the feed structure, bidding and segmentation and don’t worry it won’t increase your spend blindly.
Google shopping & Performance max
Industries We Serve
We know your market: AD360 provides performance marketing across every industry
We have over 9 years of experience and a comprehensive understanding of customer patterns and behaviours, intent and what drives conversations across various industries.
AD360: OUR PROCESS OF PERFORMANCE MARKETING
Comprehensive 5-step process to deliver high-quality performance marketing results
Auditing
A detailed analysis to determine the health of SEO, paid structure, competitors and setting up attribution.
Strategy & channel mix
The perfect mix of PPC, SEO, social and programmatic that are tailored for your business goals.
Building campaigns
AD360 helps in building well-optimised campaigns, targeting systems as well as tracking systems.
Optimisation
We believe in weekly improvements. From bids to audiences to creatives and conversion paths.
Attribution reporting
We provide full transparency with our attribution model that links every result to a source.
Why Choose AD360
India’s most trusted performance marketing agency focused on real growth.
Google Partner Certified
All campaigns follow Google best practices, giving you access to beta features, advanced insights, and certified performance strategies.
Account for Every Dollar
No guesswork. Every rupee is tracked and optimized to ensure maximum efficiency and full transparency in budget allocation.
Revenue-Driven Impact
- Revenue Growth
- ROAS Optimization
- Qualified Leads
- Organic Growth
Metrics that don’t impact ROI don’t matter.
Integrated Team Approach
SEO, PPC, Social, and Programmatic teams work together—not in silos— creating compounding growth across all channels.