Scaling Patient Enquiries for 9M Clinic with AD360
Client: 9M Clinic (Aesthetic & Clinical Treatments)
Objective
Increase qualified patient conversations on WhatsApp while reducing cost per lead (CPL) — without compromising reach or brand visibility.
The Challenge (Before AD360)
Between Jan – Jul 2025, 9M Clinic was running ads with:
- Higher CPL
- Lower conversation volume
- Less efficient audience & creative optimization
- Spend not translating proportionally into enquiries
Performance Snapshot (Jan – Jul 2025 | Pre-AD360)
- Amount Spent: ₹4,06,781
- Reach: 13.87 lakh
- Impressions: 39.47 lakh
- Messaging Conversations Started: 1,435
- Cost per Conversation (CPL): ₹283.47
- Frequency: 2.84
Result: Higher cost, slower enquiry momentum
The AD360 Approach (Aug – Nov 2025)
Once AD360 took over, the focus shifted to:
- High-intent audience structuring
- Messaging-first funnel optimisation
- Creative testing aligned with treatment-specific intent
- Budget reallocation based on CPL efficiency
- Controlled frequency to avoid fatigue
- Consistent WhatsApp conversion tracking
The Results (After AD360 Took Over)
Performance Snapshot (Aug – Nov 2025 | AD360)
- Amount Spent: ₹6,33,375
- Reach: 21.40 lakh
- Impressions: 50.60 lakh
- Messaging Conversations Started: 3,080
- Cost per Conversation (CPL): ₹205.64
- Frequency: 2.36
Impact Summary (Before vs After)
Cost Efficiency
- CPL reduced from ₹283 → ₹205
- ~27.5% reduction in cost per lead
Volume Growth
- Conversations increased from 1,435 → 3,080
- +114% growth in enquiries
Scale Without Burn
- Reach increased by 54%
- Impressions increased by 28%
- Frequency reduced → less ad fatigue, better intent
What This Means for 9M Clinic
- More patient conversations at a lower cost
- Better use of ad budget
- Scalable lead generation without overspending
- Predictable enquiry flow for the clinic team
Why This Worked (AD360 Edge)
- Performance-first Meta strategy
- Messaging-optimized campaigns
- Cost control with scale
- Continuous optimisation (not “set & forget”)
- Focus on real conversations, not vanity metrics
Final Outcome
AD360 helped 9M Clinic more than double patient enquiries while reducing CPL by nearly 30% — all while scaling reach and maintaining ad efficiency.
One-Line Case Study Highlight (for website / pitch deck)
“AD360 scaled 9M Clinic’s Meta ads to 2× WhatsApp enquiries while reducing CPL by 27.5% in just 4 months.”
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