Performance marketing agency that gets you more pay not just plays

A full-funnel growth with AD360 that helps connect every channel to increased revenue

The problem with most brands is not impressions, it’s conversion. Budgets spent, channels disconnected, reporting that’s focussed on sheer vanity metrics and no answers as to how the spend is tied to revenue.

This is what AD360 aims to fix. Here, we help build an integrated performance marketing service across paid media, social and programmatic with only one goal in mind- considerable and easily measurable business growth.

Having over 10+ years of experience and serving over 500 brands, our motto is ‘drive outcomes’ and not just chase clicks.

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Understanding Performance Marketing

Why do most agencies get it wrong?

You pay for quantifiable results, and that’s performance marketing. Instead of simply measuing growth by exposure or impressions, success is measured via qualified leads, conversions and actual revenue.

Increasingly businesses across the world are shifting towards performance marketing. In fact more than 70% of marketers globally have ditched traditional brand advetising and chosen performance-diven campaigns instead. : (Statista citation)

However, the problem is that most agencies still operate in quiet silos. For example, creative teams don’t communicate with the paid teams and the reporting across channels lacks clarity. This combination leads to inadequate spend as well as missed growth oppotunities.

The real difference between performance marketing and brand marketing

Brand marketing is a slow and tedious process where awareness is built over time, and it is almost impossible to measure direct growth. On the other hand, performance marketing focuses on actions that are trackable such as purchases and leads.

While both may have their respective meits and demeits, studies suggest that the best growth for a brand comes from a combination of both marketing strategies. It may lead to as much as 90% increased ROI with time. With AD360, that is what you get — the best of both worlds.

How does our performance marketing framework work?

At AD360, our framework is all about accountability and clarity.

We have a clear system that stats with audit followed by devising strategy and appropiate channel mix to launch followed by optimisation and transparent reporting.

We integrate Google ads, Paid social, programmatic and content.

Moreover, evey step of ours is backed by comprehensive marketing performance analytics to make sure that no decision is solely based on guesswork.

Our Performance marketing services

At AD360 we believe: Evey channel, one strategy

Evey business has their own unique business goals and it is vey important that your Performance marketing agency understands that. Here at AD360 we don’t sell sevices, instead we build comprehensive marketing programs that tailor to your specific ROI goal.

As per a 2024 study 53% of website traffic across the world was diven by organic search making it one of the most sustainable Performance channel.

At AD360, we focus on outcomes that can be measured such as organic traffic and qualified leads optimising ROI via content strategy and optimisation.

On an average, google ads deliver nearly $2 retun for evey dollar spent But if there is no stucture, it quickly becomes unsustainable and inefficient.

At AD360, we manage your campaigns with optimisation cycles on a weekly basis, A/B testing and attribution tracking so that you can be assured that evey dollar is spent towards business growth. 0

Evey business has their own unique business goals and it is vey important that your performance marketing agency understands that. Here at AD360 we don’t sell sevices, instead we build comprehensive marketing programs that tailor to your specific ROI goal.

As per a 2024 study 53% of website traffic across the world was diven by organic search making it one of the most sustainable performance channel.

With us by your side, we won’t just use social media for distributing content but as a conversion diver which can be measured via real outcomes.

Did you know that programmatic ads now account for more than 85%of digital display spend across the world?

With AI-diven and audience targeted strategies, at AD360 we go over and above search and social with all the metrics still tied to one thing- increasing the ROI.

The businesses that are able to utilise lead scoing see over a 77% higher lead generation ROI

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AD360 makes sure that your budget targets high-intent users and not just random fills.

B2B Performance marketing

AD360 does more than only generate traffic, creating qualified pipelines

B2B journeys are a little difficult, as per 95% of B2B buyers won’t jump at the contact to purchase.

With AD360, you can build marketing strategies that nurture intent and track interactions across several touchpoints.

B2B needs a specialist performance marketing agency

B2B requires nurturing conversations and they rarely materialise in a single session which is why you need a specialist performance marketing agency like AD360.

Our B2B Performance marketing services

AD360's B2B Performance Marketing Services

LinkedIn ads
Google search
SEO
Content marketing
Marketing automation

Talk to our B2B performance team today

E-commerce and D2C Performance Marketing

Make them your loyal customers: From first click to a repeat customer

The success of e-commerce depends on your profit margin earned via ads and not just returns. As per a McKinsey study, brands that optimise across channels are likely to see a 30% higher customer retention value.

Performance marketing for D2C brands

The D2C brands are facing an increase in CAC along with fierce competition. At AD360, we build strategies for performance marketing for long term growth, for google shopping for intent. Meta strategies for retargeting and emails for LTV. All of these are measured against your profit margin earned via ads and not just returns.

Google shopping & Performance max

As per the Merkle Digital marketing report, shopping ads make for over 60% of the paid search clicks in the retail market. At AD360, in a bid to maximise ROAS, we optimise the feed structure, bidding and segmentation and don’t worry it won’t increase your spend blindly.

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Industries We Serve

We know your market: AD360 provides performance marketing across every industry

We have over 9 years of experience and a comprehensive understanding of customer patterns and behaviours, intent and what drives conversations across various industries.

Performance marketing for eCommerce & D2C

Performance marketing for B2B & SaaS

Performance marketing for fashion & lifestyle

Performance marketing for healthcare & wellness

Performance marketing for finance

Performance marketing for education & Ed-tech

Performance marketing for mobile & app

AD360: OUR PROCESS OF PERFORMANCE MARKETING

Comprehensive 5-step process to deliver high-quality performance marketing results

Auditing

A detailed analysis to determine the health of SEO, paid structure, competitors and setting up attribution.

Strategy & channel mix

The perfect mix of PPC, SEO, social and programmatic that are tailored for your business goals.

Building campaigns

AD360 helps in building well-optimised campaigns, targeting systems as well as tracking systems.

Optimisation

We believe in weekly improvements. From bids to audiences to creatives and conversion paths.

Attribution reporting

We provide full transparency with our attribution model that links every result to a source.

Why Choose AD360

India’s most trusted performance marketing agency focused on real growth.

Google Partner Certified

All campaigns follow Google best practices, giving you access to beta features, advanced insights, and certified performance strategies.

Account for Every Dollar

No guesswork. Every rupee is tracked and optimized to ensure maximum efficiency and full transparency in budget allocation.

Revenue-Driven Impact

Revenue Growth
ROAS Optimization
Qualified Leads
Organic Growth

Metrics that don’t impact ROI don’t matter.

Integrated Team Approach

SEO, PPC, Social, and Programmatic teams work together—not in silos— creating compounding growth across all channels.

FAQs

What does a performance marketing agency do?

A performance marketing agency plans, executes, and optimises paid campaigns across channels like Google Ads, Meta, and programmatic networks, paying only for measurable outcomes such as clicks, leads, or sales. AD360 tracks every rupee spent and scales what delivers results.

How is performance marketing different from traditional digital marketing?

Traditional digital marketing focuses on awareness with no guaranteed return, whereas performance marketing ties every spend directly to a measurable action, a lead, purchase, or app install. You pay for outcomes, not impressions, making budgets highly accountable.

Which channels are included in performance marketing?

AD360's performance marketing covers Google Search and Display Ads, Meta (Facebook and Instagram) Ads, programmatic advertising, YouTube Ads, and affiliate marketing, all managed under a unified strategy to maximise return on ad spend.

How do you measure performance marketing success?

We track KPIs including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rate. Monthly performance reports are shared transparently so you always know exactly where your budget is going.

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Case Studies

ATV Accessories
Industry: OEM (Other Equipment Manufacturer)
Scope: Google Ads
Total Purchases:
468
Purchase value:
$186,533
ROAS:
7X
Strategic PPC management that transformed performance for a leading ATV spare parts brand. Clear data. Controlled costs. Compounding revenue growth.
View project detail
9M Clinic
Industry: Aesthetic Clinic
Scope: Meta Ads
Conversions:
3080 (+2.1x)
Cost Per Valid Lead:
205 (- 27.7%)
ROAS:
4X
AD360 partnered with 9M Clinic to improve Meta Ads performance by focusing on cost efficiency and enquiry volume through WhatsApp messaging campaigns.
View project detail
Window Screen Success Story
Industry: Home Services
Scope: Google Ads
Conversions increased:
12X
Cost per conversion dropped
by 90%
Turning Underperforming Campaigns into Predictable Revenue Growth. Data-led decisions. Controlled costs. Scalable results.
View project detail
Coco Sutra SEO Success Story
Industry: FMCG / Food & Beverages
Scope: SEO Optimization
Organic growth increased
579%
Ranking keywords grew
by 145%
Organic traffic scaled from
1.4K to 9.5K
Transforming Low Visibility into Sustainable Organic Growth. Strategic SEO. Stronger authority. Long-term search dominance.
View project detail