A performance marketing agency runs paid campaigns where every rupee is tied to a measurable result, like a lead, a sale or an app install. At AD360 that means setting up tracking first, then running Google, Meta and other paid channels, and adjusting budgets weekly based on what the numbers show.

A regular agency often gets judged on reach, impressions and posting schedules. A performance marketing agency gets judged on cost per lead, cost per acquisition and return on ad spend. If a campaign isn't bringing in results you can count, we change it or stop it.

It depends on where your buyers are. Most brands start with Google Search Ads and Meta (Facebook and Instagram) ads. We add YouTube, LinkedIn or remarketing only when your goal and budget justify it. We don't spread your budget across every platform.

There's no single number. It depends on your industry, your average order value and how competitive your keywords are. In the first call we work backwards from your target cost per lead or sale, then suggest a starting ad spend and a separate management fee. You see both figures upfront.

Paid campaigns can produce clicks and leads within days of launch. Stable, efficient results usually take four to eight weeks, because the first stretch is testing audiences, creatives and landing pages. Anyone promising a fixed return in week one is guessing.